Enter your selling price and total cost to simultaneously determine your gross profit amount, profit margin percentage, and markup percentage without sending data to any server.
Enter your numbers
Live results breakdown
Selling Price ($): Enter the final retail price charged to customers.
$40.00
Gross Profit Amount
Total Cost ($): Enter the complete cost to acquire or produce the item.
40.00%
Profit Margin Percentage
66.67%
Markup Percentage
Formula used: Profit = selling price − total cost. Margin = profit ÷ selling price. Markup = profit ÷ total cost.
Selling price for a target margin calculator
Input your product or service cost along with your desired profit margin percentage to discover the exact suggested selling price and profit amount per unit.
Set your target
Target results
Product Cost ($): The baseline expense to create or purchase the item.
$76.92
Suggested Selling Price
Target Margin (%): Must be greater than 0% and less than 100%.
$26.92
Profit Amount Per Sale
Formula used: Suggested selling price = cost ÷ (1 − target margin as a decimal).
Margin versus markup explained clearly
Margin and markup measure two distinct financial dimensions from cost and selling price. Profit margin calculates gross profit as a percentage of the final selling price, showing what portion of revenue is actual earnings. Markup calculates profit as a percentage of the baseline cost, showing how much was added to expenses to reach the retail price.
Understanding both prevents underpricing inventory. When setting prices without accounts or hidden subscriptions, knowing these calculations helps independent shop owners and freelancers maintain healthy operating margins across every product line.